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Katie Walsh, Lead Content Designer
I’m a content designer who thrives on making the complex simple and always advocates for the user. With expertise in content strategy, content design, UX writing, and systems thinking, I’m passionate about creating meaningful, user-centric content that empowers audiences and elevates brand experiences.
AI Content Strategy, Feature Naming, Content Design
We were tasked with creating a new, AI-driven feature to track benefits usage.
The result: Projected 40% increase in total benefits utilization and overall increased visibility of total employee benefits package.
Content Strategy, UX Writing, Cross-functional Collaboration, 0 to 1 Product
The goal: To introduce and educate user on Alight's newest financial product offering.
The result: 25% adoption rate in first 7 months for eligible users
Content Strategy, Content Design, Style Guide Creation
The company's first comprehensive product content style guide that established a unified voice and content framework for a complex product ecosystem.
UX Writing, Content Design, Content Strategy
The goal: Reimagining how employees discover, understand, and act on their benefits.
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The result: Increased client retention and a more empowering brand tone and guidance, helping users take confident action
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